We did it. German Design Award 2026.
Sometimes there are moments when you simply feel: we are on the right path. That’s exactly how it felt when we officially received the German Design Award 2026 at the ceremony in Frankfurt.
hajoona was honored in the category: Excellent Communications Design – Brand Identity.
And yes—we celebrate this. Not because it “looks beautiful,” but because this award carries a clear message: our brand work is not only visible. It is relevant. And it makes an impact.
Evaluated by an independent, international jury of design, branding, and communication experts from 17 countries.
Our rebranding was a step that made visible on the outside what we have long lived on the inside: hajoona thinks bigger.
We don’t simply develop products. We shape a brand that accompanies people—with a premium standard that is understood internationally. This required a visual language that conveys exactly that: modern, high-quality, clear. A brand identity that shows what truly matters:
Substance. Real values. A system that supports. A future we actively create.
And that is precisely what Global Premium means: a look and feel that radiates trust—independent of country, language, or market.
And that is exactly what has been awarded:
A brand identity that doesn’t need to be loud—because it communicates clarity. That doesn’t exaggerate—but builds trust because substance is tangible. That doesn’t rely on big words—but delivers in everyday life what it promises.
Why this means so much to us
Because this award doesn’t belong only to “hajoona.” It belongs to what we have built together: a community that doesn’t treat health as a trend—but as a true lifestyle.
To people who take responsibility: for their bodies, their mindset, and their future.
And to a team that works every single day with heart, passion, and ambition to make things better.
This award is a milestone – not the destination.
We take this recognition as both confirmation and motivation. And we continue on our path—for real change and for what truly matters:
Health. Freedom. Growth.